Sunday, 20 November 2016

Genre


How do we categorise film?
  1. Process? - Animation, CGI
  2. Audience Response? - Comedy/Horror
  3. Story - Coming of Age
  4. Location - Western, Sci-Fi
Genres are not a system, they are a process. That process is dynamic & evolves overtime Genres are instances of repetition & difference.
Hollywoods generic regime has two interrelated functions. One, is to guarantee meaning & pleasure for audiences. Two, to offset the considerable economic risks of film by providing, Cognitive Collateral Against Innovation & Difference.

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